Photo or artwork: Black Rob

Artist Former roster

Black Rob

Harlem's Robert Ross, better known as Black Rob, rapped for Bad Boy Entertainment under Sean "Puffy" Combs and gave the label its 2000 street anthem "Whoa!"

Robert Ross, Black Rob, was one of those artists you knew from two bars. Harlem truth, East Coast swing, and a cadence that kept records alive even when the subject matter was heavy.

“Whoa!” arrived in 2000 and climbed to number 43 on the Hot 100, a modest Billboard number for a record you could feel from Uptown to everywhere. Rob could be raw and still musical, street and still ready for radio when the timing was right.

His story had highs and hard seasons, and his death in 2021 closed it far too early. The catalog still knocks: Black Rob is one of the grittiest, most quotable voices Bad Boy ever had, and essential to any serious timeline of the label.

Rest in power.

Awards & honors

Discography 2

Oldest first · scroll sideways

  1. 2000
    Life Story Platinum
  2. 2005
    The Black Rob Report

Singles 2

Oldest first · scroll sideways

  1. 2000
    Whoa!
  2. 2001
    Bad Boy for Life

Appears on 14

Credited on releases by other artists · scroll sideways

  1. 1996 Bad Boy Mixtape Vol. 4 (Stop Yappin')
  2. 1996
    Come See Me - Single
  3. 1997
    No Way Out No.1 7× Platinum
  4. 1997
    Harlem World No.1 4× Platinum
  5. 1998
    Lookin' at Me - EP
  6. 1998
    Love Like This - Single Gold
  7. 1998
    Kima, Keisha, and Pam Gold
  8. 1999
    Never Gonna Let You Go - Single
  9. 1999
    Born Again No.1 2× Platinum
  10. 2001
    The Saga Continues...
  11. 2001
    Child of the Ghetto
  12. 2002
    We Invented the Remix No.1 Platinum
  13. 2004
    Hurt No More Gold
  14. 2016
    Bad Boy 20th Anniversary Box Set Edition